Simo Tahiri is a well-established Country Manager and entrepreneur with an impressive background in business development and digital marketing. He has spent almost a decade at Amazon, launching new regions and scaling TV content, mobile apps, mobile games, and innovative micro payments and monetization services across the United Kingdom, Germany, France, Italy, Spain, CIS, Russia, and the Middle East. Tahiri is an expert in mobile app start-ups and has helped hundreds of them scale their user acquisition and monetization across different growth stages and industries, such as Entertainment, Sports, Games, and eSport. He is currently working on inventing the future of entertainment and customer experience on Fire TV, Alexa, and mobile gaming. Tahiri holds an MBA in Entrepreneurship/Marketing from UCLA Anderson School of Management and IE Business School. Prior to joining Amazon, Tahiri co-founded and served as CEO of Eberyl. He also worked at General Motors, where he was Global Business Development Manager for Telematics and Mobile Diagnostic Solutions, European Business Development & Sourcing Manager for Consumer Electronics, and Supply Chain & Purchasing Manager. Tahiri’s legacy as Country Manager Amazon Appstore France, Italy, and Spain is unmatched. He is also a former Head of EU eSport acquisition and monetization strategy, Head of Amazon Appstore for Italy, Head of Appstore Business Development & Content Acquisition CIS, Russia & Middle East, and Business Development and Content Partnership Lead (UK,DE, FR, IT,ES). His experience in Mobile, Tablet, Fire TV, Alexa, Business development, Content Acquisition, Customer Experience, and Entrepreneurship/Marketing uniquely qualifies him to take on new responsibilities and build outstanding teams with it.