Yana Locke is an accomplished Digital Director and Strategist known for her customer-focused and data-driven approach. With extensive experience in performance-focused SEO, PPC, Social Media, Analytics, CRO, Web development, and Technical SEO, Yana is an expert in creating omnichannel local, EMEA, and Global Strategies that cater to the needs of clients in retail, finance, or travel sectors.

Yana is a graduate of the University of Westminster where she studied BA (Hons). She started her career as an intern at Talk PR and rose through the ranks to become an SEO Manager at dotCommerce, dotAgency, and dotSearch. Yana's expertise in SEO gained her an appointment as an Account Director at Caliberi, and later as an Associate Director at Starcom MediaVest Group. She also worked as an SEO Strategist at Omnicom Media Group UK.

Yana's profound abilities in the digital space caught the attention of iCrossing UK, where she was appointed SEO Director. In this role, she oversaw forecasting, business cases, migrations, audits, research, content strategies, and off-site strategies. Yana's impact at iCrossing UK speaks to her excellent skill set, which led to her being appointed a Business Director at MEC.

Today, Yana works as an SEO Director at Brilliant Noise where she channels her extensive knowledge in SEO and other digital areas to improve client's businesses. Other interests of hers include photography, photo-retouching, and website development.