Bradford Cooper is a renowned expert in human performance, having spent over 35 years in the field of optimizing individual, team, and organizational potential. He holds a PhD in Performance Psychology, is a national columnist, and has been published in peer-reviewed journals worldwide. With five books under his belt, he has also spoken professionally in all 50 states and across Europe. As an athletic trainer and holder of a Master's degree in physical therapy from the nation's top school, he has completed 11 Ironman events, including four times at the World Championship in Hawaii, and won the grueling Race Across America. Furthermore, multiple publications named him the "World's Fittest CEO" in 2016.

Additionally, Dr. Cooper's business acumen is reflected in his MBA, two US patents, and his role as CEO of US Corporate Wellness. He is the co-founder of the Catalyst Coaching Institute, a wellness coach, and the host of a health and wellness podcast and YouTube coaching channel.

Overall, Dr. Cooper’s expertise is in performance and wellness, with a special focus on performance psychology, physical therapy, and corporate wellness.