Aurelie Tu is an accomplished professional with a diverse background in creative direction, design strategy, product design, and consumer experience. She has won numerous industry awards, including Red Dot, Good Design, and IF Hannover, and her work has been exhibited at the prestigious Museum of Modern Art.

With a focus on user needs, industry-leading innovation, and cultural relevance, Aurelie has excelled in creating superior experiences that span various industries, including eyewear, wearable technologies, consumer audio, and textile design.

Aurelie has worked for top companies like global fashion brand Adidas and consumer goods giant Nike in various leadership and creative roles. She also has entrepreneurial experience and has founded her design and production firms, providing employment, empowerment, and creative healing to the needy.

Aurelie's skills and expertise include corporate leadership, product design, design strategy, creative direction, branding, international sourcing, digital marketing, and sales. Her interests span high tech performance, fashion, and lifestyle design, and she can create products with elevated mass market appeal and unique limited edition crafted products that can sell to collectors and enthusiasts.