Krissy Tripp is an accomplished Senior Director of Decision Science at Evolytics, a results-driven digital analytics firm. Krissy is a driven professional with a passion for research and understanding consumer behavior. She is a strategic thinker with a competitive edge and a love for creative projects. Krissy possesses a proven track record in collaborating with forward-thinking digital analytics professionals in the world, delivering impactful solutions to clients such as Intuit and Vail Resorts by building cultures of experimentation.

Krissy's background includes a Bachelor's in Journalism and a Master's in Business Administration, Marketing Analytics, both from the University of Missouri-Columbia. She also studied Psychology at Harvard Extension School. Throughout her career, Krissy has held numerous roles, including Director of Decision Science at Evolytics, Digital Project Specialist at Front Page Digital, and Marketing Intern at Young Innovations. She also worked at the University of Missouri as Crosby MBA Admissions Graduate Assistant and Strategic Design and Visual Teaching Assistant.

Krissy is a curious and enthusiastic individual who enjoys learning continuously. Her top strengths are individualization, strategic thinking, command, achiever, and learner. In the future, Krissy is looking forward to mentoring individuals at #HIREBLACK Initiative, a career mentorship program.