Madalyn Friedman is an accomplished marketer, market research professional, and strategy consultant with extensive experience in the consumer goods industry. She earned her Bachelor's degree in Chemical Engineering from Princeton University and a Master's in Marketing from Northwestern University - Kellogg School of Management, making her highly qualified to conduct primary research and develop insights to inform strategy development. Her strengths include sourcing, mining, analyzing, aggregating, and interpreting data from various sources and identifying macro trends to quantify business opportunities. With her aptitude to deliver breakthrough insights generated from holistic perspectives, Madalyn has worked in top positions such as Director of Marketing at American Licorice Company, Manager of Consulting at AT Kearney Management Consultants, and Vice President of Research at Santiago Solutions Group. Currently, Madalyn serves as Principal Consultant at MLF Marketing, providing clients with vetted actionable research solutions, high level strategy formulation, and comprehensive analyses.