Jamie Bridel is an accomplished executive with a diverse background in technology, digital engagement, and customer experience. With over two decades of experience, he has built and led teams of up to 500 people across 30 different nationalities. Jamie completed the Sloan Masters programme at London Business School, which enhanced his skills in leadership, entrepreneurship, marketing, and economics. Before serving as Executive Director at Celfocus, he founded and managed Omknee, a technology company that provided digital in-store capabilities to retailers. Jamie has also held leadership positions at InnoWave and CGI, and served as a Non-Executive Director at Feedzai. He studied Digital Systems Engineering at the University of Sunderland and enjoys scuba diving and riding motorbikes outside of work.