Feyza Tamer

Feyza Tamer is a prominent figure in the banking and marketing sectors, currently serving as the Brand Strategy and Marketing Communications Lead at ING. She has an extensive background in digital marketing and brand management, particularly within the financial services industry.

Professional Background

• Current Role: As the Brand Strategy and Marketing Communications Lead at ING, Feyza Tamer focuses on developing and implementing strategic marketing initiatives to enhance brand visibility and customer engagement.
• Previous Positions: Before her current role, she was the Senior Vice President for Digital Marketing and Bancassurance at ING Bank Turkey. In this capacity, she led significant digital transformation projects, including a mobile-first strategy that significantly increased consumer loan sales through optimized online platforms.23
• Education: Feyza holds a degree in Management Information Systems from Boğaziçi University, graduating in 2003.5

Key Achievements

• Digital Transformation: Under her leadership, ING Bank Turkey adopted a mobile-first approach that quadrupled consumer loan sales through AdWords campaigns while reducing customer acquisition costs by 57%.3
• Customer Engagement Initiatives: She played a pivotal role in launching the "Orange Support" initiative, which aimed to address negative perceptions of banking by actively engaging with customers on social media platforms.1

Affiliations

Feyza Tamer is also involved with professional organizations such as the Mobile Marketing Association, where she has served on the board.4 Her contributions to the field have been recognized through various speaking engagements and industry awards.

Feyza's expertise lies in leveraging digital channels to foster customer relationships and drive business growth within the banking sector.