Fernando Parra

Fernando Parra is a seasoned professional with a strong background in Product and Data Analytics, excelling in driving Digital Product success for startups, scale-ups, and corporate ventures.

His expertise lies in scaling product-led practices, formulating growth strategies, and leveraging data analysis for strategic decision-making.

Fernando is dedicated to validating business assumptions by extracting valuable customer insights and is known for his inquisitive nature and commitment to achieving results.

He is well-versed in Product Discovery methodologies, Growth Strategy implementation, and Data Analysis tools, playing a pivotal role in enhancing business performance.

Throughout his career, Fernando has held key positions at notable companies like Freely, EstimateOne, and Double Nines, where he contributed significantly to product innovation and user adoption.

He has also coached startup and corporate teams in regions like SEA and Australia, working with renowned clients such as Optus, AGL, and ABC News, among others.

Fernando's educational background includes studies in Service Design, Business Administration, Information Systems, Coaching, and Leadership, reflecting his diverse skill set and expertise.

He has a rich history of involvement in various organizations, including roles such as Senior Analytics Engineer, Product Manager, Growth Analyst, and Freelance Consultant, among others.

Fernando's broad professional experience spans across analytics, product management, business intelligence, consultancy, teaching, and technology development, making him a versatile and valuable asset in the industry.