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Fernando De la Lastra
Chief Growth Officer CITIBOX
Fernando Palacios-Pelletier De la Lastra is a seasoned Senior Executive with over 19 years of extensive experience in boosting sales and EBITDA across diverse multinational companies with varying sectors, countries, and cultures. He possesses a unique business approach that has been instrumental in creating, sustaining, and enhancing competitive advantages within organizations. Fernando demonstrates exceptional leadership and management skills, proficient in overseeing sales and multidisciplinary teams in multicultural settings, emphasizing values such as Proactivity, honesty, tenacity, and teamwork to achieve business goals. His rich background includes a wide array of expertise in formulating and implementing sales models and go-to-market strategies that drive value creation and overall company benefits. With a distinct business vision, Fernando has successfully secured and maintained key accounts, establishing leadership within his sector. Moreover, he actively supports social causes by being a member of ESADE ALUMNI SOLIDARIO, showcasing his commitment to giving back to the community.