Fernando Cristino

Fernando dos Santos Cristino is a highly skilled professional with a Bachelor's degree in Computer Science and post-graduation in Marketing Engineering, alongside an Executive MBA. Throughout his impressive 17-year career, he has been deeply involved in various aspects of business development, CRM, analytics, business intelligence, data mining, and customer experience management. His expertise ranges from strategic planning to the implementation of predictive models that greatly enhance the effectiveness of customer relationships. Notably, Fernando has successfully designed and implemented sales force solutions that earned recognition and were showcased as a case study at a prestigious US business convention. One of his significant career achievements includes crafting customer-centric business models tailored for the Banking and Finance sector.

Having completed executive education in Customer Centricity at Columbia Business School, an MBA Executivo at Insper, and specialized studies in Marketing Engineering at FIA - Fundação Instituto de Administração, Fernando's educational background complements his extensive practical experience. Additionally, he holds a Bachelor's degree in Computer Sciences from Centro Universitário Senac. Currently, Fernando dos Santos Cristino holds the position of Business Development Director at MJV Technology & Innovation Brasil, where his leadership and expertise play a pivotal role in driving the company's success.