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Fernando Agudelo
Strategic Communications and External Affairs - NORC at the University of Chicago
Professional Background
Fernando Agudelo brings a wealth of experience in communications and client services to his role as a Senior Communications Associate at NORC at the University of Chicago, a renowned nonpartisan research organization. With over seven years in the field, he has honed his skills in corporate communications, marketing initiatives, and client management, playing a critical role in shaping and executing effective communication strategies. In his current position, Fernando excels at overseeing the planning and execution of various corporate communication projects. He collaborates closely with research teams to develop dissemination tactics that broaden the reach of NORC's impactful research while supporting external events featuring NORC experts. His dedication to amplifying the organization's expertise makes him an invaluable asset to his team.
Prior to joining NORC, Fernando had an impressive tenure at Edelman, the world’s largest public relations firm, where he specialized in corporate communications and earned media strategies across diverse sectors, including automotive, financial services, consumer packaged goods, and technology. His leadership in the Hispanic employee resource group exemplifies his commitment to inclusivity and knowledge-sharing, further establishing his reputation as a forward-thinking communicator. Throughout his career, Fernando has been involved in numerous projects that demonstrate his ability to blend strategic thinking with creative execution to meet his clients' needs.
Education and Achievements
Fernando’s academic journey is as distinguished as his professional career. He graduated summa cum laude from the University of Central Florida with a Bachelor of Arts degree in Advertising and Public Relations, achieving an impressive GPA of 3.96. His educational foundation provided him with a solid grounding in the principles of effective communication and media relations, which he continues to apply in his professional endeavors. Recognizing the importance of continuous learning, Fernando pursued further studies in advanced Italian language and culture at the Florence University of the Arts, as well as obtaining a Certificate in Essentials of Project Management from The University of Chicago Graham School. This education not only speaks to his dedication to personal growth but also enhances his ability to manage complex projects seamlessly.
In addition to his formal education, Fernando's versatility is exemplified by his multilingual capabilities. He is fluent in Spanish and has a passion for learning the Italian language, which has undoubtedly enriched his cultural understanding and communication skills in diverse environments.
Community Engagement and Personal Interests
Outside of his professional responsibilities, Fernando maintains a vibrant personal life filled with interests that reflect his creative side and commitment to community involvement. He plays the alto saxophone in the Lakeside Pride Marching Band, where he connects with others through music while supporting LGBTQ+ representation in the arts. This engagement demonstrates a broader commitment to community and the role of arts in fostering inclusivity and expression.
Throughout his career, Fernando has been active in various roles that have deepened his understanding of public relations and communications. He began his journey at a public affairs and event management agency in Chicago, where he collaborated with city and government officials, setting the stage for his later achievements in the industry. His early experiences, including internships at MediaVest and the Hispanic Chamber of Commerce of Metro Orlando, laid the groundwork for his successful career in public relations and communications.
Achievements
Fernando's impactful career trajectory is marked by several noteworthy achievements and contributions to the field of communications. He has successfully led numerous corporate communication initiatives, skillfully working with clients to enhance their outreach and engagement strategies. His role in thought leadership and earned media programs has helped organizations articulate their message effectively and reach a wider audience.
As a management expert, he spearheaded knowledge management initiatives for a vast network of over 500 earned media experts across Edelman's U.S. and global offices, signifying his pivotal role in fostering collaboration and sharing insights within the organization. Fernando's drive and dedication to excellence have resulted in meaningful outcomes for clients in various sectors, and his time at NORC continues to reflect his commitment to impactful research dissemination.
Fernando Agudelo is a dynamic communications professional whose career is defined by his commitment to quality, community engagement, and lifelong learning. His contributions to NORC, coupled with his previous experiences at Edelman and other esteemed organizations, position him as a leader in the field of communications, adept at navigating complex challenges while delivering exceptional results.