Fernanda Umeoka

Fernanda Umeoka is an accomplished professional with an impressive educational background and a diverse range of experiences in the field of international business and retail.

Fernanda Umeoka has a Bachelor of Science, International Business degree, Magna Cum Laude from Pepperdine University. She also studied International Business & Chinese at Fudan University and obtained an Associate of Arts Professional Designation in Merchandise Marketing, Summa Cum Laude from FIDM.

Currently, Fernanda Umeoka serves as the eCommerce Manager for New Business Development & Amazon Fresh at Reckitt, bringing her expertise in online retail management to the role.

Prior to her current position, Fernanda Umeoka held various roles at prominent companies such as Ross Stores, Inc., Macy's, BCBGMAXAZRIAGROUP, Nordstrom, and Target, where she gained extensive experience in buying, merchandising, digital marketing, and retail management.

Fernanda Umeoka's career journey includes positions like Buyer - Handbags, Associate Buyer - Fashion Accessories, Digital Assistant Merchant - Beauty Color & Treatment, and Buying Intern - Global/All Brands. She has also interned at companies like Warner Bros. Records, Nike, and Vivienne Westwood, broadening her knowledge across different areas of the fashion and retail industry.

Throughout her career, Fernanda Umeoka has demonstrated a passion for the retail sector, with a keen eye for trends and a knack for identifying market opportunities. Her experiences in merchandising, buying, e-commerce, and marketing have equipped her with a comprehensive skill set that is invaluable in today's competitive business landscape.

With a strong academic foundation and a wealth of hands-on experience, Fernanda Umeoka continues to make significant contributions to the industry, showcasing her talents in business development, Amazon Fresh operations, and online retail strategies.

Fernanda Umeoka's extensive background in global business, coupled with her fluency in Chinese, positions her as a valuable asset in the international market, where she leverages her cross-cultural understanding to drive business growth and expand market reach.

Overall, Fernanda Umeoka's professional journey reflects a commitment to excellence, continuous learning, and a drive for innovation in the dynamic world of international business and retail.