Fernanda Höenen

Fernanda Höenen

Fernanda Höenen is an Associate Partner and the Director of Strategy and Customer Experience at Adtail, a digital marketing agency in Brazil. She has over a decade of experience working at Google, which gives her a deep understanding of Adtail's positioning and helps her continuously improve the services they offer to clients.1

Höenen's unique perspective on brand awareness and digital marketing is considered a key differentiator for Adtail. She has built a career in customer experience across various industries including retail, manufacturing, finance, startups, and education.2 Her strengths include:

• Implementing customer experience programs and fostering a customer-centric culture
• Developing methodologies for maturity assessments, process mapping, action plan definition, and results tracking
• Leading teams of up to 18 people in marketing, communication, sales, and customer success roles
• Conducting in-depth customer research and insights
• Applying Agile methodologies like Scrum for business strategy
• Defining strategic planning, OKRs, budgets, and action plans
• Delivering technical training and mentoring for internal teams and clients

Höenen's appointment as a strategic partner at Adtail aligns with the agency's goal of building a strong organizational culture, which she identifies with based on her experience at Google.1 She aims to leverage her ability to build trust with clients to drive positive results in her new role at Adtail.