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Fernanda Esteves
Sr Sales Manager, Head of Country Sales Automotive Europe & Channel Marketing EMEAR chez HERE Technologies
Professional Background
Fernanda Esteves is a highly accomplished marketing professional with over 20 years of extensive experience in the marketing sector. Throughout her career, she has been recognized for her proficiency in Direct Marketing, both online and offline, as well as her expertise in Product Management and Digital programs. Fernanda has held numerous key positions in renowned organizations within the automotive and technology industries, particularly at HERE Technologies and Orange.
Fernanda currently serves as the Senior Sales Manager for Automotive EMEA at HERE Technologies, where she leverages her in-depth knowledge of market dynamics, and consumer behavior to drive strategic sales initiatives across the European, Middle Eastern, and African regions. In this role, she is responsible for developing innovative strategies that resonate with automotive clients and stakeholders, ensuring that HERE Technologies remains a leader in mapping and location services.
Before her current role, she was the Senior Channel Marketing Manager at HERE Technologies, where her initiatives significantly enhanced channel partner engagement and optimized marketing return on investment. Her success in channel marketing is complemented by her previous experience as the EMEA Marketing Account Manager, where she established strong relationships with clients and drove market adoption of various products.
Education and Achievements
Fernanda's impressive career trajectory is complemented by a solid educational background. While specific details of her educational qualifications are not provided, her vast experience speaks volumes about her strategic mindset and marketing acumen.
Her tenure at HERE Technologies began with her role as the EMEA Web and Direct Marketing Manager and subsequently as the Web Marketing Manager at NAVTEQ / NOKIA / HERE Technologies. In these positions, Fernanda demonstrated her ability to effectively manage large-scale marketing programs and activities that significantly increased brand visibility and customer engagement. Her skills in product management have been instrumental in launching various digital marketing initiatives that align with consumer trends and technological advancements.
Additionally, Fernanda's earlier career included impactful roles at Orange, where she served as both a Marketing Manager and a Web Marketing Manager. Here, she honed her digital marketing skills and explored innovative ways to connect with diverse customer bases, setting a strong foundation for her future success.
Achievements
Throughout her impressive career, Fernanda has achieved multiple milestones that showcase her dedication and expertise in marketing. Some of her notable achievements include:
- Spearheading successful marketing campaigns that led to a significant increase in sales and brand awareness for HERE Technologies.
- Developing and executing innovative digital marketing programs that have elevated customer engagement and loyalty in a competitive automotive landscape.
- Building strong partnerships and alliances within the automotive sector that enhanced the reach and impact of marketing efforts.
- Showcasing exceptional leadership skills by mentoring teams and fostering an environment of collaboration and creativity, which has materially contributed to the growth and success of her organizations.
In all her endeavors, Fernanda Esteves continues to be a driving force in the marketing arena, consistently striving toward excellence and innovation. Her extensive expertise in both digital and direct marketing, combined with her ability to adapt to evolving market conditions, positions her as a remarkable leader in her field. Looking ahead, Fernanda is undoubtedly set to achieve even greater success as she continues to push the boundaries of marketing excellence.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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