Fermin Etchegoyhen

Fermin Etchegoyhen is a seasoned marketing technologist and growth hacker with over ten years of experience in the digital business realm. His expertise includes working with prominent brands such as Citi, Unilever, Nike, Peugeot, and Adidas, to name a few. Etchegoyhen's expertise lies in executing and participating in various retail industry projects such as developing e-commerce, loyalty programs, marketing automation, mobile and social media advertising, analytics, SEM, programmatic, and media. His education background includes a degree in advertising and a specialization in creativity, communication, and e-commerce certification.

Etchegoyhen has held several managerial or leadership roles such as Gerente de Marketing y Negocios Digitales at Autoservicio Mayorista Diarco S.A. Gerente Comercial y Marketing eCommerce, Jefe de Marketing eCommerce, Digital Marketing and Contact Manager at Carrefour Argentina, and Gerente General at Benvida. He has even served as a professor and associate professor at the Fundación de Altos Estudios en Ciencias Comerciales while working as a freelance web developer and designer, brand manager, creative business manager, Project leader, and creative director at the same time.