Ferhod Sarmed

Ferhod Sarmed is a technology professional with nearly 20 years of experience at executive levels in areas like technology, operations, sales, marketing, and strategy across a variety of companies in different industries and stages of growth.

He has held leadership positions focusing on Data, Analytics, Technology, and Strategy, involving aspects like engineering, machine learning, artificial intelligence, insights, reporting, and more. His expertise extends to Martech, Marketing, Digital Marketing, Data Privacy, and Operations with a particular emphasis on APAC and a global perspective.

Ferhod excels in Technology Management, Strategy, and Engineering, particularly in Data, Analytics, and ML/AI. He has a strong track record in designing, planning, and building enterprise and customer-facing platforms and products.

Moreover, he specializes in developing Technology Functions by establishing teams, processes, and knowledge in various technology domains to enhance overall organizational capabilities.

With a commercial and strategic orientation, Ferhod leverages technology to drive optimal outcomes and ensure efficient utilization of technology assets.

Throughout his career, Ferhod has held key roles at reputable organizations such as Regional Data and Analytics Program Manager at Amazon Web Services (AWS), Area Vice President Of Data and Technology APAC at Merkle, Director of Data and Analytics at amaysim Australia Ltd, Analytics Manager at MYOB, Insights Manager at Vodafone, among others.

His diverse experience spans through roles like Senior Operations and Strategy Analyst to GM/CEO at HCF Australia, Operations Analyst to General Manager at HCF Australia, and Marketing Operations Data Analyst at Citrix Systems Asia Pacific Pty Ltd.