Ferdinand Metzler

Ferdinand Metzler is a prominent figure in the tech and fashion industries, known for his expertise in applied science and computer vision. He is currently the CEO and Co-Founder of Benetics, a company he founded after his tenure at Zalando. Before this role, Metzler served as the Head of Applied Science at Zalando from October 2020 to April 2022, where he focused on enhancing customer experience through innovative technology solutions, particularly in size and fit recommendations for online shopping.24

Prior to his work at Zalando, Metzler founded Fision AG, a startup that developed advanced body measurement technologies and virtual dressing room solutions. This venture culminated in a significant acquisition by Zalando, allowing Metzler to leverage his expertise within a larger organization aimed at transforming the online fashion retail space.15 His academic background includes studies at ETH Zurich, where he gained foundational knowledge that contributed to his entrepreneurial success.3

Metzler's work is characterized by a commitment to using technology to improve the online shopping experience, reduce waste in the fashion industry, and foster sustainable practices. His leadership in integrating Fision's capabilities into Zalando's platform exemplifies his vision for a more customer-centric approach in e-commerce.16