Femke van Schoonhoven

Femke van Schoonhoven is the Head of Design, Members at Gusto, a role she has held since February 2023. In this position, she oversees the design experiences for employees using the Gusto platform. Prior to this, she served as a Design Manager within Gusto's App Ecosystem from October 2022 to February 2023.34

Professional Background

Femke's career in design spans over eight years, beginning at a small startup before moving on to significant roles at major companies like Uber and Wealthsimple. At Uber, she worked on various teams including Merchant Design and Money, contributing to projects that generated substantial revenue.12 Her experience includes:

• Design Manager at Gusto (2022 - Present)
• Senior Product Designer at Wealthsimple (2021 - 2022)
• Product Designer at Uber (2017 - 2021), focusing on driver experiences and merchant tools.34

Contributions and Initiatives

Femke is also known for her efforts in education and mentorship within the design community. She runs a YouTube channel where she shares insights on product design and user research, which has garnered over 50,000 subscribers. Additionally, she launched a course on product strategy for designers and hosts a podcast called "Design Life" focused on design and side projects.145

Personal Insights

Femke emphasizes the importance of strategic influence in design and aims to help others navigate their careers through her community initiatives and educational content. She is based in Victoria, British Columbia, Canada, where she continues to engage with the design community through various platforms.25