Felix Rodriguez

Felix Rodriguez is the Founder and CEO of Finally, a finance automation platform for small and medium-sized businesses (SMBs).12 Here are some key details about Felix Rodriguez:

Background and Experience

Felix is a serial entrepreneur who has founded multiple technology companies.2 He started coding at age 11 and launched his first business at 13, breeding Australian bearded dragons.2 By age 28, he had already started, built, and sold three technology companies.2

Career Highlights

• Founded Finally in January 2018 to help SMBs manage their finances more efficiently15
• Raised over $110 million in funding for Finally1
• Previously founded and sold other successful tech companies, including:
  • A website hosting and design company that grew to 5,000 customers and was sold to Deluxe Corporation3
  • WebImage, which was sold in January 20073

Entrepreneurial Approach

Felix is passionate about solving problems for businesses that are unrelated to their core operations.4 His ventures have focused on areas like:

• Helping small businesses establish an online presence
• Providing professional email services
• Automating financial and bookkeeping tasks

Vision for Finally

Finally aims to simplify financial operations for SMBs and medium-sized enterprises by integrating multiple functions into one platform.1 The company leverages AI and automation to make financial management more efficient, allowing business owners to focus on their core activities.4

Felix draws inspiration from historical leaders like Alexander the Great and applies those insights to his business strategy.4 His approach emphasizes building a great team, having a clear vision, and executing flawlessly to succeed in the market.1