Felix Harms

Felix Harms is the Co-Founder and Managing Director of Tabbler, a company that specializes in developing and distributing branded mobile games for advertising purposes.12 Here are some key details about Felix Harms and his role at Tabbler:

Professional Background

Prior to founding Tabbler, Felix Harms had a diverse career:

• He worked at ThyssenKrupp and McKinsey1
• He was involved in founding other ventures, including a fintech startup called Februar1

Tabbler

Felix Harms established Tabbler as a subsidiary of the applike group, which is financed by Bertelsmann.1 Some notable aspects of Tabbler under Harms' leadership include:

• Company Mission: Tabbler aims to establish branded mobile games as a new media category in the advertising market2
• Services: The company offers end-to-end services from conceptualization to market launch of custom smartphone games for brand engagement2
• Growth Plans: Tabbler is expected to employ around 30 people by the end of 20241

Achievements and Initiatives

Under Felix Harms' direction, Tabbler has made significant strides in the branded mobile games space:

• Launched the "OMRunner" game at the OMR Conference 2024, one of Europe's largest marketing events2
• Delivered the official Cannes Lions mobile game, featuring integrations with the dermalogica beauty and skincare brand2
• Developed a unique cost-per-install approach that guarantees reach while minimizing risk for clients2

Felix Harms is positioning Tabbler at the forefront of innovative digital marketing strategies, leveraging the vast potential of mobile games for brand engagement and awareness.