Felipe San Juan

Felipe San Juan is the Co-Founder and CEO of OYSTERS AI, a creative agency that utilizes an AI-first approach to enhance marketing and communication strategies. He has a diverse background, having been born in Switzerland and raised in Madrid. Felipe has accumulated extensive experience in the marketing and advertising sectors over his career, which spans more than two decades.

Career Highlights

• Early Career: Felipe began at Bates Communications, where he managed significant accounts such as Mercedes-Benz and Telefónica, focusing on business development in European and Latin American markets.

• Saatchi & Saatchi: He served as the CEO of Saatchi & Saatchi Spain, where he led a transformative reorganization that improved the agency's financial health and client relationships.

• Google Spain: Felipe contributed to the digital transformation of major brands during his tenure at Google, focusing on enhancing revenue from key clients.

• Casting Workbook: He expanded cloud-based casting solutions for the entertainment industry in Spanish-speaking markets and played a key role in launching the platform.

• Samy Alliance: As VP of Strategy & Operations, he strengthened sales and operational strategies across various services, leading to a new value proposition for the agency.

• OYSTERS AI: Launched in May 2024, OYSTERS AI combines human creativity with generative AI to develop marketing strategies, customer journeys, and creative experiences. The agency aims to make marketing more accessible and efficient through AI-powered tools.134

Personal Life

Felipe resides in Madrid with his wife and children. He is also an avid sports enthusiast, having completed multiple marathons and actively supporting initiatives for children with disabilities through sports programs.12