Felipe Ochoa

Felipe Aristizabal Ochoa is a seasoned professional in the field of digital analytics and marketing, currently holding a leadership position at Bancolombia, one of Colombia's largest banks.1 His current role at Bancolombia is Corporate Leader of Digital Analytics and Growth Marketing, a position he has held since December 2016.1

With over a decade of experience, Aristizabal Ochoa has focused on developing and implementing digital analytics strategies, fostering a data-driven culture, and establishing best practices in the field. His expertise extends to web analytics, business insights, and growth marketing, making him a valuable asset in the rapidly evolving digital landscape of the banking sector.

In addition to his corporate role, Aristizabal Ochoa is an entrepreneur. He co-founded Geekboss in December 2015, where he serves as the Chief Consulting Officer.1 This venture likely allows him to apply his expertise in digital analytics and marketing to a broader range of clients and industries.

Aristizabal Ochoa is also recognized as a thought leader in his field. He has shared insights on marketing trends and the future of the industry. For instance, he has discussed the importance of understanding customer behavior through analytical methodologies and tools in the banking sector.4 His perspectives on marketing trends have been featured in Bancolombia's publications, highlighting his role in shaping the bank's digital strategy.23

His influence extends beyond Bancolombia, as evidenced by his participation in industry events. For example, he has been a speaker at the Feria Bintec 2017, where he presented on the topic of Web Analytics in banking.4

Aristizabal Ochoa's career trajectory and expertise position him as a key figure in the intersection of digital analytics, marketing, and the financial sector in Colombia.