Felipa Monteiro

Strategy Professor & Academic Director at INSEAD

Felipa Monteiro is a seasoned Head of Digital Marketing with over 13 years of experience in the luxury, beauty, and fashion industry, specializing in defining marketing strategies for global markets.

Her expertise includes leading ecommerce site and app launches, as well as handling digital transformation projects across various regions such as Europe, the Middle East, the US, Canada, China, and South Korea.

With a background in Ecommerce trade and Media Communications, Felipa excels in various areas such as Paid Search, SEO, CRM, Social Media, Influencer Management, Affiliate Marketing, App Marketing, OOH, and Print.

Felipa's educational journey includes studying International Baccalaureate at St. Julian's School in Portugal and earning a BA in Business Management with a 2.1 degree from the University of Surrey.

Throughout her career, Felipa has held key positions in reputable organizations, including Ecommerce Marketing Manager at SEPHORA, Senior Digital Marketing Manager at OUNASS within the Al Tayer Group, Head of Digital Marketing at Mulberry England, Digital Marketing & Social Media Specialist at ASOS.com, Account Manager at Steak, and Senior Search and Media Planner/Buyer at i-level.

Experience

Senior Affiliate Professor of Strategy at INSEAD (May 2019 - Present)

Academic Director of the Global Talent Competitiveness Index (GTCI) at INSEAD (May 2018 - Present)

Education

Ph.D. from London Business School (2002 - 2008), MSc from Coppead - Universidade Federal do Rio de Janeiro (1996 - 1998), MBA Exchange Student at UCLA Anderson School of Management (1996 - 1997), LLB from Universidade Federal do Rio de Janeiro (1990 - 1994)