Felicity Soper

Felicity Soper is a distinguished Senior Digital Leader, Strategist, and Product Manager with over a decade of experience in both B2B and B2C organizations.

With a robust background in strategy development, digital marketing, agile product development, lean methodology, and multichannel brand marketing, Felicity has a proven track record of building strong teams and driving successful marketing campaigns.

Possessing a Master of Arts in Philosophy and French from the University of Oxford, Felicity's educational foundation from Oxford University has laid a solid groundwork for her career.

Having held key positions such as Head of Marketing and Digital at The School of Life, Senior Digital Merchandising Manager at Argos, and Assistant Brand Manager Ecommerce UK at Procter & Gamble, Felicity has extensive experience across diverse industries and organizations.

Felicity is adept at leveraging data-driven insights to make informed decisions, proficient in customer acquisition, conversion rate optimization, customer retention, and marketing strategy development.

Known for her proactive approach in identifying business opportunities and exceeding targets, Felicity has spearheaded revenue-driving initiatives and delivered innovative products for renowned retailers and billion-dollar brands.

Her expertise extends to MVT and A/B testing, ecommerce, and delivering game-changing products, showcasing her versatility in both analytical and creative realms of strategic thinking.

As a former Teacher at the British Council and Head of Marketing at B2B Marketing, Felicity's rich professional background reflects a passion for nurturing talent and driving business growth.

Felicity's commitment to excellence, coupled with her hands-on approach to strategy implementation, has made her a sought-after professional in the digital landscape.