Felicia Shivakumar

Felicia Shivakumar is a seasoned media professional currently working as a Senior Brand Producer at NerdWallet, a position she has held since July 2020.1 With the LinkedIn username "reelfeed," Felicia has an extensive background in digital media, content production, and brand development.12

Career Highlights

Felicia's career spans over two decades, showcasing her expertise in various aspects of media production and content creation:

• NerdWallet: Currently serving as Senior Brand Producer (July 2020 - Present)1
• The Verge: Worked as Senior Video Director (October 2017 - May 2020)1
• TechCrunch: Held the position of Editorial Producer (November 2012 - September 2017)1
• YouTube: Served as Entertainment Content Manager (May 2007 - September 2008)1

Education and Achievements

Felicia has a strong educational background and has received recognition for her work:

• Executive MBA from Quantic School of Business and Technology (2020 - 2021)1
• Bachelor of Science from New York University (2001 - 2004)1
• Emmy Award-Winning Producer (2018) for "Next Level with Lauren Goode: Exoskeletons" in the Technology category1

Skills and Expertise

Throughout her career, Felicia has developed expertise in:

• Brand production
• Video direction
• Editorial content creation
• Partner programming
• Creative development
• Audience development strategy

The moniker "Reelfeed" originated from her time as Assistant Editor at The Daily Reel, which was the first online video magazine.2 This username has stuck with her throughout her career in digital media.3