University of Redlands

Baruch College

Senior Vice President - Media Relations  at Peaks Strategies
Founder & Managing Partner at Endeavor Communications

Stamford, Connecticut, United States

Peaks Strategies

Senior Vice President - Media Relations

Endeavor Communications is a full service public relations firm specializing in financial and legal services clients.

-  Counseling attorneys and executive committees of major law firms on PR strategies.
-  Advising various financial services and financial technology firms on media and marketing plans.
-  Crafting litigation-related media plans, advising on Supreme Court media strategies, developing and executing full scope marketing and public relations plans for practice groups and individual attorneys.
-  Brand development for professional services firms, including advising with launching start-ups.
-  Continually delivering A-level media placements for clients, including with CNBC TV, Bloomberg TV, The New York Times, The Wall Street Journal, Associated Press, Reuters News, Barron's, Bloomberg Markets Magazine, and many more.
-  Crisis counseling when warranted for various clients in professional services.
-  Ghost wrote numerous columns and by-lined articles that were published by Institutional Investor, Forbes, Law360, among others.

Endeavor Communications, Inc.

Founder & Managing Partner

Peaks Strategies is a strategic communications firm serving financial services and capital markets clients.  Peaks Strategies defines, differentiates, promotes and protects clients in a marketplace undergoing profound changes.

Senior Consultant

o2 Group is a digital marketing/website design/public relations firm representing law firms and financial services firms.

- Counseling financial services clients on public relations related to mergers, quarterly reports, major personal announcements, analyst’s recommendations, bankruptcies, and more.
- Counseling attorneys and executive committees of major law firms on PR strategies, crafting litigation-related media plans, advising on Supreme Court media strategies, developing and executing full scope marketing and public relations plans for practice groups and individual attorneys.
- Working as co-director of new business for the digital side for o2 Group as well as the PR side.

o2 Group

Director, Public Relations

- Infinite Public Relations (IPR) is a firm specializing in legal and financial services public relations. During my time at IPR I founded and managed the financial services practice.

- Serviced accounts and managed the day-to-day media relations of legal and financial clients. Garnered media placements with national and trade media in publications such as the Financial Times, The New York Times, The Wall Street Journal, <a href="http://CNBC.com">CNBC.com</a> and TV, Bloomberg News & TV, Associated Press, Reuters News, AR+Alpha, Barron’s, Institutional Investor, and many more. Examples of placements are available upon request.
- Ghost wrote numerous columns and bylined articles that were published by Institutional Investor, and Forbes.
- Counseled clients on media outreach strategies for various announcements including major mergers, quarterly reports, and other related announcements. Worked closely with C-level executives and legal partners to provide insight and creative communications strategies.

Infinite Public Relations

Director, Financial Services Practice

Intermarket Communications is a firm that specializes in PR for financial services companies.

- Intermarket is a firm that specializes in PR for financial services companies. While with Intermarket I helped manage and implement strategic public relations for clients such as Keefe, Bruyette & Woods (KBW), Russell Investments (Russell Indexes), Point Carbon, IPC, and First Coverage. I garnered client placements in publications and broadcast outlets such as The New York Times, The Wall Street Journal, Washington Post, Bloomberg News, Associated Press, Reuters News, CNBC, Bloomberg TV, and CNN among others.
- Day-to-day duties included arranging interviews for market analysts or spokespeople to comment on the movement of the market or the economy, distributing client reports to media, arranging national media tours, and administrative work within the agency.
- During the financial crisis I helped position KBW and Russell Investment analysts as thought leaders in top tier daily media outlets. As Fannie Mae, Freddie Mac, AIG, and Lehman collapsed (over long weekends) I was able to capitalize on the media interest and place clients in media outlets across the nation.
- As the green movement picked up speed in 2007, I placed Point Carbon, an environmental market research firm, in over 200 media outlets around the globe.

Intermarket Communications

Account Executive

- Duties included leading outreach to state and regional elected officials, community leaders, politicos, in an effort to secure political endorsements and build strong constituency groups on behalf of Barack Obama. I was also utilized as a jack-of-all-trades political operative, doing everything from organizing Students for Obama, setting up an internship program, assisting the State Director and arranging press conferences.

Obama for America

Deputy Press Secretary

- Responsible for writing all press materials, including press releases, fact sheets, speeches, and background and research materials.
- Arranged interviews between members of the print, broadcast and online press and Speaker Buckley and Democratic members of the Assembly.
- Worked hand-in-hand with the policy managers to help craft communications and media relations based on policy decisions.

Nevada State Legislature

Press Assistant/Legislative Attache

- Worked directly under the Communications Director and Research Director to help deal with the day-to-day operations of media relations.
- Produced opposition research, helped craft messages of the state party and Nevada’s candidates, and handled crisis communications in response to political attacks.

Matt Yemma