Michael Waltinger is a highly skilled and experienced design leader and people insight expert with a strong background in sociology, anthropology, economics, and media/communication studies. With over 10 years of experience in running and leading quantitative and qualitative/ethnographic research, he specializes in making insights actionable and linking them to value and organizational goals. His work spans service, product, and digital design across various industries, including consumer, retail, media, food, telco, insurance, finance, real estate, automotive/trucking/e-mobility, logistics, transportation, medtech, fashion, FMCG, and public services. Michael has a doctoral degree in Social Sciences, an M.A. degree in Electronic Media, and a B.A. degree in Media Management. He has been a frequent public speaker, an author of numerous publications related to research methodology, media, design, technology and innovation.