Federico Martinez is a highly experienced professional with a passion for marketing research and a strong foundation in social anthropology and ethnography. He holds a degree in Philosophy with a specialization in Philosophy of Social Sciences from the University of Valencia. Federico spent five years working on research in social anthropology and ethnography with the Valencia Ethnological Museum, and later worked as a Communication Research and Mass Market Director at GfK Emer Ad Hoc Reseach for several years. He also served as the Associate Director for the company, and notably as the GfK Group Marketing Opportunity and Innovation PM for SW Europe. Federico's extensive 30 years of experience in marketing research, both qualitative and quantitative, national and international, make him a seasoned industry expert. He currently holds the position of Business Development Director at GfK Spain.