Federico Gaggio is an esteemed creative leader with over two decades of experience in media organizations and creative agencies. During his career, he has worked with top brands like SKY, BBC, Discovery, and Eurosport, among others. Federico's expertise lies in setting vision and strategy, nurturing culture, and developing tools that enable brands to increase their audience, brand equity, and revenue. He also holds an MBA from the Berlin School of Creative Leadership and has received recognition for his work over the years, including Cannes Lions, D&AD, Broadcast Awards, and Promax/BDA awards. Federico was named one of the top 50 Creative Leaders in the UK by Creative Review in 2016. Federico is currently an associate senior consultant at Pentagram, where he collaborates with clients to develop their brand identity and strategy.