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Federico Fasce
Senior Lecturer at Goldsmiths, University of London
Professional Background
Federico Fasce is a seasoned multidisciplinary senior game designer whose expertise lies at the intersection of player experience and emotions. With an impressive career exceeding two decades in interactive digital media, Federico brings a wealth of knowledge and a unique perspective to game design. His engagements across various formats, including video games, Alternate Reality Games (ARGs), playable experiences, and virtual reality (VR), have allowed him to refine his vision and approach towards creative projects. He is known for his ability to inspire teams and stakeholders to embrace the dynamic world of interactive design.
Having held numerous prominent roles throughout his career, including positions as a game designer, creative director, and community designer, Federico has proven his versatility within the gaming industry. His professional journey has included being a Senior Lecturer at Goldsmiths, University of London, where he inspired the next generation of game designers and interactive creators through reduced classroom teachings.
His substantial experience covers a variety of positions, from collaborating directly with renowned organizations such as Guardian News & Media and managing creative projects independently as a self-employed professional. Federico skillfully combines leadership and collaboration in every venture, ensuring that all players' experiences are at the forefront of any design process. His approach emphasizes quick prototyping and the iterative process, facilitating the agile development of innovative gaming concepts.
Education and Achievements
Federico’s educational background is as diverse as his professional trajectory, firmly grounded in the academic study of communication technologies and design. He studied at the prestigious Università degli Studi di Genova, where he acquired pivotal knowledge in communication methods, preparing him for the engaging world of interactive media.
Additionally, Federico pursued education in the fine arts through a program at Scuola Chiavarese del Fumetto, which sharpened his artistic abilities and opened doors to creative experimentation. This artistic foundation ultimately feeds into his game design work, where aesthetics and emotional connection play crucial roles.
Federico’s continued commitment to learning and sharing knowledge is reflected in his former roles as both a lecturer and trainer, contributing to programs at organizations like Goldsmiths and ELEA and mentoring young talent across various interactive media disciplines.
Notable Achievements
Among his career achievements, Federico co-founded Urustar srl, where he served as Creative Director and Game Designer. This role demonstrated his entrepreneurial spirit and passion for establishing innovative ventures in the gaming world. Additionally, his significant contributions as the Director at Game Happens! have helped foster a thriving community of game development and creation, connecting aspiring designers with industry leaders.
Federico has also collaborated with several esteemed media organizations, providing game design and creative technology expertise to enhance narrative-rich experiences. His impactful work at Guardian News & Media merging journalism with interactive design illustrates how game dynamics can enhance storytelling in non-gaming contexts, thus expanding the horizon for interactive journalism.
With a broad array of additional experiences ranging from technical consultations to authoring media content and even freelancing as a journalist, Federico’s professional portfolio showcases a robust blend of creativity, innovation, and practical application. Federico continues to contribute to the gaming industry, actively participating in important events and discussions, further solidifying his role as a thought leader and innovator in player-focused game design.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.