Mark Floisand has 25 years of experience in the tech industry, having worked for well-known companies such as Apple, Adobe, Business Objects, Sitecore, SAP, Total Defense, and Coveo, among others. He has expertise in various areas, including general management, marketing, sales, operations, and e-business. Floisand has an MBA from Durham Business School and has studied at the University of Witwatersrand, Stanford University Graduate School of Business, and London Business School. He founded InterimVPs and held executive positions in multiple companies, such as COO at Untangle, CMO at Coveo, and VP of Product Marketing at Sitecore. His domain expertise covers enterprise and consumer software, consumer Internet, B2B SaaS, and mobile. He is highly skilled in marketing strategy, customer acquisition, conversion, and engagement, using inbound content marketing, PPC, social media, marketing automation, product experience, support, and loyalty. Also, he has experience in analytics measurement.