Liron Gross, the current Co-Founder and CEO at Payo, is an entrepreneur originally from Israel, with extensive international business experience. She has an academic background in Law from Bar-Ilan University, and an MBA in Human Resource Management from Baruch College. Liron has also worked in various roles including as an Associate at Guinevere LTD, an Analyst at Evolution Venture Capital Fund, and most recently as CEO at Star of Wonder LTD and as an International Business Development Consultant at SKS Innovating People LTD. Her latest endeavor, Payo, is an e-commerce platform that provides a full-suite of technological and logistic solutions, allowing merchants to gain a better understanding of the whole sales process, reduce cancellations, and increase revenue. Payo specializes in providing a smooth and reliable Cash on Delivery (COD) transactions experience, which can be challenging in the Philippines market. Liron has been living in Manila since 2016, running Payo operations in the region. In addition to Payo, Liron co-founded The HolyLand Mall PH, a call center and E-commerce platform selling unique jewelry in the Philippines market.