Tommy Bar Av is an experienced entrepreneur, marketer, and writer from Israel. He is the CEO and founder of Supertools, a company that uses technology to help high-achieving individuals optimize themselves. Aside from running his own company, Tommy has also been a founding member of MassChallenge Israel and Argus Cyber Security Ltd. Additionally, he has created and managed his own startup class at The Interdisciplinary Center and worked as an intelligence officer in the Israel Defense Forces.

Tommy Bar Av has a diverse educational background, having studied government, diplomacy, and strategy at the Interdisciplinary Center and composing and songwriting at The Rimon School of Jazz and Contemporary Music. He also completed the Zell Entrepreneurship Program at the Interdisciplinary Center.

As a writer, Tommy has contributed to major tech magazines in Israel, and he currently runs his own blog where he writes about technology, productivity, and self-improvement. He also hosts a podcast, where he interviews guests about their experiences and insights on self-optimization.

Tommy is a knowledgeable and enthusiastic speaker, and he offers workshops and talks on topics related to entrepreneurship, marketing, and technology. He is always eager to share his expertise and to connect with like-minded people.