Kei Sasaki is an experienced UX designer and creative director with over a decade of expertise in the Fintech, Education, Housing, Mobility, and Hardware OS industries. With a background in architecture, he has used his knowledge to design user-centric digital services and products that have earned him recognition from Apple, having received the Best App awards twice. He has also excelled in team management, change management, and leadership in Customer Experience (CX) design, covering product design, communication design, defining product strategy, and establishing design principles for new services and products.

Throughout his career, Kei has collaborated with executives and stakeholders to develop and define product or communication strategy, establish design principles for new products and services, and create product roadmaps, all with a focus on providing value to the end-users. He has also contributed to the creation of novel products for a major Japanese financial company by leading the product design process. As a result, this has led him to oversee and execute processes associated with team management, including talent acquisition, performance evaluations, quality assurance, and process management.

Most recently, Kei has been focused on providing consultation in business restructuring and innovative business creation, collecting and organizing information for CEOs and COOs, conducting research and analysis to develop business strategies. He has also played a key role in supporting the digital strategy of a large financial institution, leading the initial stages of product development, and spearheading related internal change management processes.

In summary, Kei Sasaki is a skilled UX designer, creative director, and design team leader with expertise in product design, communication design, and CX design. His comprehensive approach facilitates collaboration with executives and stakeholders to define and execute product strategy, effectively managing teams to achieve their goals. Kei's experience provides a solid foundation in design, team management, and change management, making him a valuable asset to any team he joins.