Brooks Deaton is a highly accomplished marketing and business management professional, having studied at North Carolina State University. He has extensive experience in the field, having held key roles at top organizations, such as NASCAR and Denny's. He is currently the Managing Director of Research and Insights at NASCAR, where he is responsible for conducting extensive research to help drive the company's strategic decision-making. Prior to his current role, Brooks served as Senior Director of Consumer Insights and Director of Consumer Research at NASCAR, where he led the design and execution of research studies to help NASCAR deliver top-notch experiences for fans, sponsors, and industry stakeholders. Brooks has also held various positions at other notable organizations, such as Aflac, Marketing Analysts, and PGA Tour. Throughout his career, Brooks has demonstrated an unwavering commitment to using data-driven insights to inform sound business decisions that have helped drive business growth and customer satisfaction.