Luke Garro: From Grassroots Marketing to Noble & Cooley's General Manager

Luke Garro is a seasoned businessman with over two decades of experience in grassroots marketing, social media, and experiential strategy. Prior to his present position, Garro co-founded two successful marketing agencies that revolutionized the industry by bringing disruptive and authentic marketing approaches. In 2000, he launched Street Attack, a guerrilla marketing agency that focused on fearlessness and boundary-pushing, while in 2009, he opened Antler, a social media and experiential agency that brought valuable content and experiences to consumers. During these years, Garro also toured extensively as a drummer and recorded with various bands in Connecticut and Massachusetts.

Garro graduated from Northeastern University and used his music passion to merge with his marketing expertise. Today, he is the General Manager of Noble & Cooley Drum Company. The firm, established in 1854, is America's oldest operating drum manufacturer and leads the industry in creating the world's best drums. Being in charge of business operations like sales, manufacturing, and marketing, Garro oversees the team that continues the long-standing tradition of excellence that Noble & Cooley is known for.

During his career, Garro toured internationally, performing over 1,500 shows, and worked on seven full-length albums, among other releases. He brings this deep knowledge of music and passion for drums to his role at Noble & Cooley, as he works to strengthen the company's brand and improve customer satisfaction. If you're ever interested in some of the world's best drums, reach out to Garro and schedule a tour of the Noble & Cooley factory.