Ted Felton is a highly skilled and experienced leader in the areas of branding, marketing, and technology. He is currently the General Manager at health.com.au, one of Australia's top health insurance funds, where he directs marketing fundamentals, heads-up business sense, and technology to deliver deep customer experiences and drive business success. He has studied both a BA and a Master's degree at Trinity College Dublin, and has held many senior executive positions, including Head of Brand, Communication and Marketing at Open Universities Australia, Brand & Advertising Director at GE Australia & New Zealand, Head of Online Corporate Communications at BHP Billiton, and eMarketing Lead at GE Money among others. Ted's expertise spans corporate branding and identity, innovation, creativity, content direction, digital marketing strategy, agile marketing, customer experience, user experience, and team building.