João Rico is a creative and detail-oriented marketer known for his excellent management skills and passion for branding and events. With a background in events production and marketing, João studied at Restart - Escola de Criatividade e Novas Tecnologias and the Instituto Português de Administração e Marketing in Lisbon, as well as the Study in London Program at London Metropolitan University.

João has worked with several international companies in various capacities, including as Western Europe Customer Immersion Program Manager for Portugal at Microsoft, PR & Comms Coordinator, CMO Support & Demand Generation Manager, Marketing Automation Coordinator, and Help-Desk Assistant. Additionally, he has held positions as a Senior Sales Consultant at Altice Portugal, Field Marketing Specialist at BTO, Business and Market Assessment Trainee at CRITICAL Software, and Marketing Assistant at Electrolux.

As a blogger at Mercado do Homem and a Technology Evangelist at Microsoft, João demonstrated his skills in marketing, branding, and communication. He has a great network of quality suppliers, manages budgets effectively, and keeps an eye on market trends. His expertise in branding, rebranding, POS conception, partnerships, influencers, and events make him a valuable asset to any team.