Jennifer Van Lent is a seasoned business leader with over 20 years of experience in marketing, sales, and customer engagement functions in the B2B IT/Tech industry. She is the co-owner and CMO of Playbook Toolkit and the Managing Director of Digital Doorway, where she spearheads the development of innovative, results-focused marketing, sales and customer engagement programs that facilitate sustainable, long-term value creation. Jennifer's expertise lies in solving business problems, discovering and developing new opportunities, and accelerating revenue growth. She has a successful track record of consistently exceeding sales, marketing, and demand generation performance targets and company goals, including 200%+ demand (lead) generation, 500%+ revenue (sales), and 250%+ partner acquisition (channel management). Jennifer has worked with a wide range of clients - from Fortune 500 enterprises to start-ups/scale-up businesses - and engages frequently as a guest speaker, trainer and coach at industry and business events. She studied at Whitefish Bay High School before earning a BA-Dual Major in Business and Psychology from the University of Pittsburgh. She then went on to earn a Master of Business Administration (M.B.A.) in International Business from Thunderbird School of Global Management. Jennifer's organizations include PlaybookToolkit, DocVille, Digital Doorway B.V., Break The Ceiling, Spigraph, HYPE Innovation, mITE Systems, Perceptive Software, Konica Minolta Business Solutions Europe, Open Text (formerly Captaris), and Verizon Business.