Erica Santiago

Erica Santiago is a seasoned professional with over 10 years of experience in digital marketing and social media.

Currently serving as a Senior Manager of Digital Content at Pfizer within the External Communications & Enterprise Reputation team, she specializes in developing content strategy for the brand's corporate digital and social properties, with a recent focus on podcast content & platform strategy.

Before Pfizer, Erica led successful social media marketing campaigns across industries like higher education and e-commerce.

Her academic achievements include an MBA from NYU Stern School of Business with a specialization in digital marketing & business analytics, and a BS from Cornell University in operations & business.

Erica has spoken at various prestigious events, such as FWD Pharma, Brand Innovators Live Webinar, Social Media Strategies Summit, Association of National Advertisers, and more, on topics like video, audio, podcasts, TikTok, brand awareness, engagement, storytelling, content marketing, and the future of content marketing.

In addition to her current role at Pfizer, Erica has previously held positions such as Manager of Digital Content at Pfizer, Assistant Director of Communications at NYU Stern School of Business, Marketing Intern at Domaine Select Wine Estates, and Digital Marketing Consultant at Freelance.