Sharon Choi is a skilled UI/UX designer with a passion for creating user-centric digital interfaces that make complex tasks feel simple. With a diverse background in hospitality and project coordination, she has developed excellent interpersonal communication skills, allowing her to work cross-functionally and with individuals from various backgrounds. Sharon has acquired extensive knowledge in UX/UI design, visual design principles, branding, and identity over the past two years, mastering various design tools. Additionally, she is exploring the emerging Voice Interface Design, further pursuing her passion for using technology to delight people's lives.

Sharon Choi obtained a Bachelor of Arts in International Hospitality and Tourism Management from IHTTI School of Hotel Management, and a Bachelor’s degree in Hospitality Administration/Management from Bournemouth University. She also achieved a certificate in UI Design at CareerFoundry and completed a professional program in Visual Design and Graphic Design at UC Berkeley Extension.

Previously, Sharon was an executive assistant at IGT and Nfluence Partners and a global sales coordinator and sales assistant at Four Seasons Hotels and Resorts. She was also a guest relations officer at Four Seasons Hotel Hong Kong. Currently, she is a product designer at Ascent Autism.

Sharon Choi's specializations include UI/UX Design, Product Design, Visual Design, and Branding & Identity. Her skillset comprises wireframing & prototyping, information architecture, user research, usability testing, and frontend development. The tools she is proficient at using include Adobe XD, Sketch, Figma, Illustrator, InDesign, Balsamiq, Google Drawings, InVision, Zeplin, Usability Hub, and Github.