Nani Shaffer, an accomplished VP of Marketing, has a successful track record of spearheading B2B Marketing and Account-Based Marketing endeavors for several high-growth companies. She is a results-driven leader who has built data-driven teams that excel at meeting and exceeding business goals. With her expertise in Marketing Operations, Demand Generation, Product Marketing, and Marketing Analytics, she has propelled innovative companies like InCloudCounsel and Demandbase to new heights.

Nani has a Bachelor's Degree in Environmental Studies from the University of Pennsylvania and has studied at Castilleja. Her impressive career history includes VP, Account-Based Marketing at Demandbase, Senior Director, Demand Generation & Operations at Demandbase, Director Product Marketing at Demandbase, Director, Marketing Operations at Demandbase, and Sales Operations Manager at Demandbase. Prior to Demandbase, she worked as a Communications & Social Media Specialist at CourseSmart and as a Research Intern at California Academy of Sciences.

Specializing in Account-Based Marketing (ABM), Product Marketing, Analyst Relations, Marketing Operations, Salesforce, Lead Generation, Demand Generation, Social Media, Direct Marketing, Sales Enablement, Marketing Research and Analysis, and Event Marketing, Nani possesses a wealth of knowledge and skills that she applies to her work.