Aj Herrera is an experienced marketing leader with over 20 years of experience in the high-tech industry, having worked on both client and agency sides. Herrera excels in creating company-level branding and positioning, advertising, creative strategy, and messaging. She has held prominent roles in several organizations, including VP of Corporate Marketing at Cloudflare, Formerly Vice President, Brand and Advertising at VMware, VP of Strategy and Planning at gyro, and Partner at Zoe Street, among others.

Throughout her career, she has demonstrated her skills in marketing leadership, brand strategy, storytelling, and creative direction, resulting in numerous successful campaigns that have solidified her reputation as an expert in her field. In her current role at VMware, she leads advertising, brand and the internal agency, where she works with a talented team to create and share the "VMware 2.0" story.