Laurel Ives is an award-winning senior editor with a wealth of experience and expertise in national news brands. Known for creating original, engaging content, Laurel has a specialist knowledge of health, having worked as a BBC Health Correspondent and Health Editor at the Telegraph. Her expertise in digital media runs deep, with experience launching successful new social media channels and innovative new websites to drive engagement and revenue. An experienced manager, motivator of teams and external brand ambassador, she has built her career on commercial agility and PR acumen. With a proven track record in reporting, writing, copywriting, editing, and digital storytelling, Laurel excels in communication and public relations, cementing her place as a thought leader in health, food, and lifestyle.