Charlotte Hull is a media-trained professional with extensive experience in digital transformation, change leadership, and editorial content creation. She has worked with top brands such as UNICEF, British Gas, and News UK to help them adapt to the changing needs of their audiences worldwide. Charlotte wears multiple hats, including being a change agent, editor, communicator, and coach. She has a passion for building teams, interfacing with them, and breaking down barriers to bring about change. Her expertise in nudge theory, engagement, coaching, changing mindsets, and using empathy has helped her achieve the overarching goal of improving and strengthening customer relationships.

Charlotte is also a freelance copywriter who has written for topics such as lifestyle, travel, and general news. With her leadership qualities and organizational skills, she is well-equipped to handle the demands of both corporate and agency life.