Purdue University

Manager, Government and Community Relations at Duke Energy Corporation

Lafayette, Indiana Area

Duke Energy makes life better for millions of people every day by providing electric and gas services in a sustainable way: affordable, reliable and clean. Duke is the largest electric power holding company in the United States, supplying and delivering energy to approximately 7.2 million U.S. customers.In the role of Manager on the Indiana Government and Community Relations team, I manage local government, business and community relationships and issues within Duke Energy’s service territory in Benton, Warren, Fountain, Tippecanoe, Montgomery, Carroll, Clinton and Boone counties in Indiana. I coordinate philanthropy, project and issue management, education and advocacy in support of Duke’s corporate and community objectives.

Duke Energy Corporation

Manager

A Fortune 100 company founded in 1912 with the mission of helping people live safer, more secure lives, Liberty Mutual is the third largest property and casualty insurer in the United States.•	Managed business-to-business affinity marketing relationships with large national alumni associations, professional organizations, and employer groups. •	Responsible to develop and implement customized marketing initiatives to meet the goals of partners. •	Developed budgets, measured, tracked and analyzed partner results to further shared objectives.

Liberty Mutual Insurance

National Account Manager

The National FFA Foundation is responsible for the corporate sponsorship and individual fundraising efforts that help solidify the opportunity for the experiences valued by the student members of the Future Farmers of America Organization.•	Responsible for 13 state territory with revenue increase of 360% in 2014•       2014 total territory fundraising of $5.6 million represented 23% of National FFA Foundation total fundraising of $23.9 million•	Developed creative partnership opportunities to secure contracts with corporate sponsors in support FFA programs and special projects aligning with sponsor goals•	Provided responsive customer service to internal and external customers leading to increased retention of sponsors

National FFA Foundation

Regional Director

Informally known as the Big Ten Alumni Alliance, D1 Partners LLC is a business jointly owned and directed by 11 members of the Big Ten Conference alumni associations. The purpose of this alliance is to create new revenue streams by pursuing and securing national sponsors and advertisers.•	Sole director and initiator of project resulting in the formation of a company to coordinate advertising in 11 of the Big Ten alumni magazines•	Gained political support and financial investment of all public Big Ten alumni associations for development and incorporation •	Responsible for hiring and managing national and university sales staff, coordinating account management and commissioned research•	Dedicated in guidance of program from initial conceptualization in 2009 to incorporation as LLC in 2011

D1 Partners LLC

Chief Executive Officer

The Purdue Alumni Association is the nation’s ninth largest dues paying alumni association. This self-governed and self-funded nonprofit takes pride in its entrepreneurial spirit and service to the University. •	Directed all marketing efforts of the Purdue Alumni Association including branding, campaign development and membership acquisition strategy resulting in increased membership and retention•	Oversaw corporate partnership and affinity services program with revenue in excess of 1.5 million in FY11•	Authored strategic plan guiding the Purdue Alumni Association from 2011 until 2016•	Promoted the alumni association by developing, strengthening and maintaining critical relationships with diverse stakeholders including: corporate partners, Purdue campus administrators, faculty, development and athletics staff, which provided a stronger and more collaborative campus network•	Represented Purdue Alumni Association at community and alumni events often serving as emcee and guest speaker•	Oversaw annual member fundraising campaigns and secured benefactors for the Indianapolis Boilermaker Ball leading to a sold-out event•	Coached and provided leadership to membership staff leading fuller engagement by team•	Lead team to evaluate, select and implement a digital customer relationship management tool for the association in an effort to modernize online presence and member interaction•	Won 2010 AAF-NCI Electronic Best of Show ADDY for videos promoting membership

Purdue Alumni Association

Vice President of Marketing

- Primary staff member responsible for development, implementation and growth of corporate fundraising, sponsorship and affinity programs, achieving a 37% increase in FY09•	Negotiated and established terms of partnership contracts in collaboration with sponsors and other association staff •	Sold advertising for Purdue Alumnus magazine and solicited sponsorships for various association events and programs, including successful launch of Boilermaker Ball•	Restructured member discount program to strategically increase the value of association membership providing a stronger affinity with membership

Director of Corporate Relations ‎

- Founder and sole director of student membership program, Purdue Alumni Student Experience (PASE), building from concept to largest student group on Purdue’s West Lafayette campus•	PASE recognized by Purdue Student Activities and Organizations council with the 2007 Excellence Award. •	Created and launched many innovative programs including: Networking Dinner, Nearly Naked Mile, Behind the Scenes Tours, Relaxation Station, and Fun Football Fridays, increasing member participation and contact with alumni association•	Sole advisor to volunteer student board of 30-40 students, responsible for restructuring, recruitment and management•	Supervised the design, creation and implementation of all membership recruitment and fulfillment materials•	Primary staff liaison for 12-county alumni club territory and additionally visited alumni clubs in several states to facilitate interaction with and support of alumni association

Assistant Director of Membership and Marketing

- Administered all advertising, public relations and community outreach, resulting in increases in holiday show sales and summer season subscriptions. •	Managed budget to create multimedia campaigns utilizing radio, print, Web, outdoor, direct mail and television.•	Booked talent for concerts and speaking tours including contract negotiation and ticket pricing.

Dan Rhodes