Geoff Duff is an experienced database manager with a robust professional background in data architecture, database administration, engineering, and management. He graduated from Appleton Comprehensive and has worked for reputable organizations such as News UK, MF Global, Columba Systems, and Dunbar Bank plc. His proficiency in data management strategies, data-driven decision making, and software engineering has enabled him to excel in his roles within these organizations. At News UK, Geoff currently serves as Database Manager, where he oversees a team of professionals to ensure that the company's relational databases run smoothly, are appropriately scaled, and are effectively utilized to support business needs. Before this role, he served as the Database Admin / Engineer, where he demonstrated technical expertise in SQL server performance tuning, disaster recovery planning, and automation of database administration tasks.