Sebastien Barillot is a former fashion and luxury industry professional with over 17 years of experience in development and supply chain. After holding senior positions at Burberry, AUBADE PARIS, CARREFOUR - Non Food Direction, and LES COMPLICES, Sebastien decided to start his own company – Whysebird. Whysebird aims to change the mindset in the industry and support brands in their journey to success by offering services such as brand positioning, applying post-pandemic strategies, business coaching, risk management, innovation, and sustainability strategy. Sebastien studied Technical Textiles at ENSAIT : École Nationale Supérieure des Arts et Industries Textiles and has previously worked as a professor at the same institution.