Julie Ginches is a digital marketing expert with extensive entrepreneurial and executive experience. Over her 25-year career, Ginches has founded and led numerous companies to success, with high-profile exits including CMO of eXelate, which was acquired by Nielsen in 2015, and Vice President of Marketing at dataxu, which was acquired by Roku in 2019. Ginches has also served as CEO of Xcelero, a B2B SaaS test automation company, and as CMO of Kahuna and ViralGains.

Ginches is known for her expertise in branding, category creation, strategy development, and IPOs and acquisition integration. She has a proven track record of creating world-class organizations that accelerate revenue growth through innovative programmatic marketing, content marketing, and social and digital marketing. Ginches has also excelled in measureable B2B demand generation, field and channel support, product marketing, leadership, public speaking, and storytelling.

Ginches earned her B.S.B.A. and M.B.A. degrees from Suffolk University. She currently serves as a co-founder and partner at Purpose Worldwide and has previously held board memberships and executive positions at Rubicon Project, Jumptap, FAST, Epicon, CardScan/Corex, and Easel Corporation.